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ConsumeriQ Coffee Table book
ConsumeriQ is an audience first approach to communications. It equips brands with deeper insights into audience archetypes by revealing their personality traits, interests and motivations that drive their digital/online behavior. It enables publishers to monetise their audiences in an intelligent and relevant way. Read through to know the background and the thought behind the tool.
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The Thong Theory
A note on the Thong theory, detailing the intellectual foundations providing the genesis of both the tools.
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ConsumeriQ WhitePaper
A technical rendition of the ConsumeriQ coffee table book published in BusinessWorld India.
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ConsumeriQ Archetype Indicator Note
A note on the ConsumeriQ Archetype Indicator, a Myers Briggs type psychometric test based on ConsumeriQ. It allows individual users to know about their archetypes in relation to their content consumption.
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Mind the (age) gap
A ConsumeriQ report on how archetypes evolve with time.
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The ConsumeriQ deck
The ConsumeriQ story & thought presented in a visually appealing and lucid deck.
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